CLICK OR MEDIA
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Turning Clicks Into Customers
Digital Marketing Solution — Bathinda, Punjab
25+
Clients
5+
Years
✦ Turning Clicks Into Customers ✦ Digital Marketing Solution — Bathinda, Punjab ✦ 25+ Happy Clients ✦ SEO | Social Media | Google Ads | Meta Ads | Web Design ✦ Call: +91 62847 54552 ✦ clickormedia@gmail.com ✦ Turning Clicks Into Customers ✦ Digital Marketing Solution — Bathinda, Punjab ✦ 25+ Happy Clients ✦ SEO | Social Media | Google Ads | Meta Ads | Web Design ✦ Call: +91 62847 54552 ✦ clickormedia@gmail.com
Home › Services › Google Ads
Service 07/10

Google Ads Management — Be #1 on Google, Get Customers Fast

High-intent search campaigns that put you in front of ready-to-buy customers the moment they search on Google.

Google Ads — Click Or Media
Google Ads

Show up when buyers are ready to buy.

Meta Ads finds people who might be interested in what you sell. Google Ads captures people who are actively searching for it right now. These are two fundamentally different types of intent — and for many businesses, particularly those selling high-consideration products and services, Google's search intent delivers a significantly higher quality of lead.

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02

We manage the full Google Ads ecosystem: Search campaigns for high-intent keywords, Display campaigns for visual brand building, Shopping for e-commerce, and Performance Max for AI-optimised cross-channel reach. Our campaigns are built with meticulous keyword research, watertight negative keyword lists, and bid strategies that minimise wasted spend.

03

Quality Score is one of the most misunderstood aspects of Google Ads. It determines both your ad position and how much you pay per click. Our structured campaign approach — with tightly themed ad groups, highly relevant ad copy, and well-optimised landing pages — consistently achieves Quality Scores of 7–9/10, meaning we pay less per click than competitors for the same positions.

04

Conversion tracking is non-negotiable in Google Ads management. Without accurate tracking, you're flying blind — spending money without knowing what's actually working. We implement full conversion tracking covering phone calls, WhatsApp clicks, form submissions, and purchase events so every rupee spent is accountable.

05

Google Ads requires continuous, expert management to stay efficient. Search query reports need weekly review to add negatives. Bids need adjusting as competition changes. Ad copy needs regular testing. We do all of this every week — not once a month — so your campaigns always run at peak efficiency.

What You Get

What We Deliver

01
Keyword Research & Strategy
In-depth keyword research identifying high-intent, high-value search terms — including long-tail keywords that convert well but cost less. Organised into a logical campaign architecture.
02
Campaign Architecture
Properly structured campaigns and tightly themed ad groups with single or close-variant keywords for maximum Quality Score and relevance.
03
Ad Copy Creation
3–5 Responsive Search Ad variations per ad group with compelling headlines, benefit-led descriptions, and strong CTAs. All ad extensions (sitelinks, callouts, location) fully configured.
04
Negative Keyword Management
Ongoing search query report analysis and negative keyword additions — preventing your budget from being wasted on irrelevant searches.
05
Bid Strategy & Optimisation
Smart bidding setup (Target CPA, Target ROAS, or Maximise Conversions) with manual adjustments for device, location, time-of-day, and audience segments.
06
Full Conversion Tracking
Google Ads conversion tracking for all valuable actions — form submissions, phone calls, WhatsApp clicks, and purchases. Includes Google Tag Manager setup.
07
Display & Remarketing Campaigns
Visually compelling Display ads and remarketing sequences targeting website visitors, past customers, and in-market audiences.
08
Monthly Performance Report
Detailed report with impressions, clicks, CTR, average CPC, conversions, cost per conversion, and ROAS — with clear commentary on performance and next steps.
Our Approach

How We Do It

STEP 01
Audit & Research
If you have an existing account, we conduct a full audit identifying waste and missed opportunities. For new accounts, we do competitor analysis, keyword research, and campaign strategy development.
STEP 02
Build & Configure
Campaign setup, ad group architecture, ad copy writing, extension configuration, conversion tracking installation, and Quality Score optimisation before launch.
STEP 03
Launch & Early Monitor
Go live with daily monitoring for the first 2 weeks — catching any issues early, adding negatives quickly, and making initial bid adjustments based on early data.
STEP 04
Ongoing Optimise & Scale
Weekly optimisation of bids, budgets, search queries, and ad copy. Monthly strategy review to identify scaling opportunities and course-correct underperformers.
Proven Impact

Results That
Speak

340%
Increase in Qualified Leads
A real estate client tripled their qualified lead volume within 60 days of restructured Google Search campaigns.
₹24
Cost Per Appointment Lead
We reduced cost per appointment booking from ₹180 to ₹24 for a clinic client through Quality Score improvements and negative keyword management.
8.2x
ROAS on Shopping Campaigns
An e-commerce client achieved 8.2x ROAS on Google Shopping — 3x better than their previous management produced.
Google Ads✦ Google Analytics 4✦ Google Tag Manager✦ Google Merchant Centre✦ Google Search Console✦ Keyword Planner✦ SEMrush✦ SpyFu✦ Optmyzr✦ Google Ads✦ Google Analytics 4✦ Google Tag Manager✦ Google Merchant Centre✦ Google Search Console✦ Keyword Planner✦ SEMrush✦ SpyFu✦ Optmyzr✦
Custom Packages

Pricing is tailored to your goals & budget.

We don't believe in one-size-fits-all packages. Every business is different, so every proposal is built from scratch based on what will actually move the needle for you. Tell us your goals — we'll tell you what it takes to get there.

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Questions

Frequently
Asked

How much do I need to spend on Google Ads? +
The right budget depends on your industry, goals, location, and the keywords you're targeting. Different businesses require very different levels of investment to compete effectively. We'll give you an honest, specific recommendation during our free consultation — based on actual keyword cost data for your market, not a generic number.
How quickly do Google Ads start working? +
Unlike SEO which takes months, Google Ads can drive traffic from day one of launch. Most clients see their first conversions within the first week. By week 3–4, we have enough data to start meaningful optimisation. Campaigns typically perform best from month 2–3 onwards as we accumulate data and refine targeting.
What is Quality Score and why does it matter for me? +
Quality Score (rated 1–10 by Google) measures how relevant your ads, keywords, and landing pages are to each other and to the search query. A higher Quality Score means Google charges you less per click and shows your ads in better positions. Our structured campaign approach consistently achieves 7–9/10, meaning you pay less and get more visibility than competitors with lower scores.
Do you manage existing Google Ads accounts or only set up new ones? +
Both. We regularly take over poorly performing existing accounts and significantly improve results. An account audit is always our first step — it often reveals significant budget waste (spending on wrong keywords or bad placements) and obvious improvements that can be made immediately.
What industries work best with Google Search Ads? +
Google Search works best when people are actively searching for your product or service. High-performing categories include: medical and dental clinics, legal services, real estate agents, education and coaching, home improvement services, automotive services, and B2B services. If your customers search for what you offer on Google, Search Ads will work for you.
What's the difference between Google Ads and SEO? +
Google Ads appear at the top of search results instantly and you pay per click. SEO builds organic (free) rankings over 6–12 months — but the traffic is free once you rank. Most businesses benefit from both: Google Ads for immediate traffic and leads while SEO builds long-term organic authority. They also reinforce each other when managed by the same team.
Do you need access to my website to run Google Ads? +
We need access to your website to install Google Tag Manager and conversion tracking — this is essential for measuring results accurately. We do this through a temporary login or by providing GTM code to your web developer. We don't make changes to your site without your approval.
How do I know the leads are actually from Google Ads? +
Proper conversion tracking tells you exactly which keywords, ads, and campaigns drove each conversion. In your monthly report, you'll see the exact number of leads from Google Ads, the cost of each lead, and which campaigns generated them. There is no guesswork involved.
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Google Ads?

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